We’re kicking off the season of Harpoon Helps in a delicious way! Today at our breweries we tapped the first kegs of our Grateful Harvest Cranberry Ale to kick off the busiest and most impactful time for our charitable program, Harpoon Helps. Though the beer won’t be on draft elsewhere, you should start to see it in 6-packs in stores near you very soon.  For every 6-pack of Harpoon Grateful Harvest we sell, we’ll donate $1 to the local food bank in the area it was purchased. Since we first started brewing this beer a few years ago, we’ve donated more than $84,000 to food banks from the sales of this beer!
At our Boston Beer Hall, we’ll donate $1 per pint and per growler of Grateful Harvest sold, as well as $1 per pumpkin pretzel sold, to the Greater Boston Food Bank, New England’s largest hunger relief organization. At our Riverbend Taps and Beer Garden in Windsor, VT, we’ll donate $1 per pint and $1 per growler sold of our Grateful Harvest to the Vermont Foodbank, which helps feed as many as 86,000 Vermonters each year. Come down and raise a pint with us and help your neighbors at the same time!

Getting the cranberry puree into this amber ale was no small feat. Harpoon Brewer, Steve Theoharides, led the charge in pumping the puree into our tanks. After spending so much time covered in cranberries, (it’s a messy process!) he and I were curious to see where the cranberries came from, and the folks at AD Makepeace invited us to come down to their bogs in Wareham, MA to check it out. We were given waders to wear and large rakes to help gather the cranberries for collection. It was an awesome experience to be able to see from beginning to end how the cranberries were harvested. Now, it is time to enjoy the fruits of our labor – with a pint of Grateful Harvest!

I hope you can join us soon and raise a pint of Grateful Harvest to help end hunger in our communities!
Advertisements